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Is your phone listening? Facebook may have information about you that isn’t public. Does the NSA monitor your internet searches right now? You will find many stories of conspiracists on the Internet about people getting targeted to see ads for products they hadn’t even mentioned in Conversation.
Even though there won’t be any eavesdropping happening, targeting algorithms are great at finding out your interest. You can’t be more embarrassed than lending someone your phone, and then asking why they are only interested in Nickelback.
It’s possible to hide your identity from unscrupulous hackers with a crypto solution. The Brave Browser uses the Base Attention Token. Recently, it reached three millions regular users. Now, five million are expected to use it. An joyous press release was posted on the BAT website. This included the following milestones: top ten rankings in Google Play in multiple markets as well as over ten thousand publishers.
You might find this surprising, especially if your first version was difficult or clunky. This product has undergone a lot more polishing since then.
Brave solves a difficult problem with a simple approach. Chromium, Google’s open-source browser, is the basis for Brave. Brave provides security, so you don’t need to have six or more plugins. This means that third-party tracksers and ads will be blocked automatically. Also, all connections must use HTTPS. Tor allows for additional privacy…
Brave takes only an hour to show you the number of ads that you get. Brave isn’t going to see your guilty clicks so you don’t have to worry about data. A limited data plan doesn’t mean you have to listen to five-second video clips.
Also, the crypto part is subtley kept under wraps. It is not necessary to have knowledge about private keys or tokens, unlike other projects. It could be possible that you do not know what cryptocurrency is.
We previously spoke about Oyster’s loop system that replaces ad revenue by in-browser mine for data storage. Brave’s method is much more straightforward. It’s easy to pick the ads you would like to see. If you feel guilty about it, you could reward those content providers by buying BAT tokens. Publishers may trade their earnings for Bitcoin or fiat with the Uphold wallet.
However, the network remains fragile. Incentivizing payments and helping to water the ecosystem is the BAT project. Each user receives a unique honorarium from their preferred publisher. The best part about it is the fact that you can actually pay to use it.
Brave allows you to make a payment for using it.
But what is the Catch?
Brave browser does have some limitations. These are mostly due to the fact that it is still in an early phase of development.
Chrome offers many advantages such as the seamless way it can sync passwords, bookmarks and plugins across multiple devices. Brave isn’t quite there.
Also, the mobile app has less feature-rich functionality. The mobile version still blocks ads but doesn’t support Brave Payments, Tor tabs, or Brave Payments.
The shortfalls aside the project has advanced rapidly and it’s not surprising that it’s becoming popular. Brave needs to grow into an ecosystem of publishers and users, instead of an obscure form Adblock.
While it isn’t perfect, it delivers a more user-friendly experience that is faster and less frustrating. It seems to be heading towards the holy grail in cryptocurrency, which is a project that can actually be used easily.
However, the author isn’t a BAT owner. He does however have some tokens.