Google Adblock Reports.

This week Google announced that starting next month they are going to expend their adblocking campaign and block even more ads – https://blog.chromium.org/2018/11/further-protections-from-harmful-ad.html?m=1

Over 10,000 publishers are part of our network, which gives us a wealth of information about the global industry. Our publishers report that Google reached out to them regarding their ads over the past year. However, each publisher was given different results in what appears to be an extensive adblocking experiment.

Our publishers shared their strategies to overcome Google adblock. We’ve been gathering these reports. Today, we’d like to share our methods with them and to be able to offer any assistance to you to determine the right strategy to fit your site.

1. Regulatory Organizations – Several publications have filed complaints against Google adblocking by approaching regulatory agencies such as the FTC, the US Federal Trade Commission and the Competition Commision of the European Union. Margrethe Vestager, the European Commissioner for Competition (margrethe-vestager-contact@ec.europa.eu) has promised to follow and examine the issue of Google adblock when it was first introduced however it seems she did not keep up to her word. Many publishers have approached her anonymously in fear of Google’s retribution.

2. Antitrust Law Firms. Several publishers approached different anti-trust firms to file lawsuits against Google. For abusing their power of monopoly as well as for blocking whole sites. Most notably in file-sharing verticals and the adult/file-sharing ones that do not use Google ads.

3. Compliance– Google is working with other publishers to make sure their ads comply with the compliance guidelines. These publishers report a drop in revenue between 30% and 70%.

4. Bypass– Many publishers reported they were also using other methods to get around Google Adblock.

5. payment Processing– Many publishers are now switching to an automated model for payment processing. To save revenue lost due to Google adsblock, publishers have tried new models such as taking down their ads and charging users $9.90 for monthly subscriptions. While not every publisher can do this, many of our publishers had great success. It is difficult to achieve this in an age where online content can be found for free.

Google Adblock Reports – Update

6. Chrome A handful of publishers stated that they had stopped using Chrome. Instead, they offer users the opportunity to download an APK for their site and use it as an application or in another browser. Chrome commands a large market share, so only small websites are able to make this choice.

7. Interstitial There are some publishers that have chosen to adopt Google’s compliance guidelines. They replaced Pop-up ads by Interstitial advertisements which comply with Google guidelines.

8. Push Notifications: More publishers switched to Push Notifications as a format for their ads, which are both more compliant and provide a better revenue source than previous ones.

9. Native — Another format for complaint ads that publishers use instead of the non-compliant ones.

Google Adblock Reports Update

10. The Catch Game – There are reports that several publishers have been playing a game of catch with Google. After changing their ads in accordance to Google requests, the publisher then returns to non-compliant forms. They have found this approach to be very effective over the past year. However, there is a possibility that it may not continue after the December change.

Google Adblock Reports – Update

11. OFF Message Some publishers have block their websites, and are displaying a message asking users to switch off Google adblock to allow them to use that site. Google “buried the off button in the browser settings.” This is still a problem.

Google Adblock Reports – Update