Microsoft asks users to choose a new font. Brands get cheeky and respond

Microsoft will introduce five new Office fonts. The company is also using the power and potential of social media in order to decide which font should become the default. Microsoft stated in a tweet that “We have to communicate.” Which should be our default font? It was also accompanied with a photograph of the letter written by each font and addressed to Calibri.

“We loved our time together,” said the letter, which was signed off by Grandview, Tenorite. Skeena. Skeena. Seaford. Microsoft assured that Calibri, although no longer being the default font, will still be accessible.

It received 33776 likes, 748 tweets of quotes, and 557 replies at the time. Some people also cast votes for Grandview and Tenorite. Another user commented that Calibri was an outstanding font and suggested that any changes for the sake of change would have major accessibility implications. A cheeky user suggested Chiller as Microsoft’s default font.

Many brands have taken advantage of the opportunity to voice their opinion. Opera the browser responded to this meme by using an array of images that show different stages of mental or spiritual enlightenment. Dictionary.com states it is called expanding brain meme. Arial is the lowest stage of enlightenment and follows Times New Roman, Impact, Comic Sans, and then Comic Sans.

Visual Studio Code (a Microsoft-developed source-code editor) chimed in to say “Cascadia Code”, an unispaced font Microsoft introduced in 2019. It is widely used in programming.

At the same time, Crucial Memory, a brand under Micron, decided to be cheeky and asked Microsoft when it is bringing back Times New Roman as the default font, hashtagging its tweet with #makefontsgreatagain. Microsoft responded with “April 31st”.

Microsoft interviewed each of the designers separately to bring out the unique character and nuanced characteristics of the fonts. Tenorite Font by Erin McLaughlin & Wei Huang has the look and feel of a workhorse without serif, but in a lighter, friendlier style. This font does not include a stroke at its ends (serif), such as Times New Roman. Tenorite features such elements as punctuation, accents, large dots and punctuation are easy to read on small screens. It also has crisp shapes and broad characters that create a more open feeling.

Erin said that they had been consuming Calibri for years and were in search of something rounder, wider, crisper, and geometrical genres. Adrian Frutiger’s Avenir is a favorite of ours because it has a circular form and is sturdy. Because customers often read large paragraphs of text using applications like Microsoft Word or Excel, it is important that there be more consistent spacing. Tenorite fonts were created to help solve this problem, they said.

Tenorite display styles are more narrow, according to the experts. It is ideal for PowerPoint presentations because it allows for more words per line.

Steve Matteson created the Bierstadt font. This is an evocative, modern sans serif typeface. This font is versatile and expresses simplicity, rationality and clarity in an easily readable design. It also features a clear cut with stroke endings that emphasise order and restraint. Matteson explained that Bierstadt’s design is organic and includes natural touches to enhance digital environments.

Skeena, a font created by John Hudson & Paul Hanslow and modeled on traditional serif typefaces is described as a “humanist”, sans serif. You can adjust the thickness of your strokes by applying a slice to many strokes. Microsoft claims Skeena works well for long text, but also in short passages that are often found in tables and reports.

Hudson commented, “Skeena represents a refreshing take on sans-serif. A genre that has been predominated over the past decade in the past decade with neogrotesques or geometrics. Our goal was to create an humanist sans serif that has generous proportions, a greater than average stroke contrast and high-than-usual stroke contrast.

A sans serif font called Seaford, by Tobias Frere Jones and Nina Stossinger is also available. This typeface is designed in accordance with the old-style serif text typefaces.

At the beginning, there was only a description of a person – warm, welcoming, animated. So we started by looking at the movements of older-style serifed faces. Frere Jones stated, “We hoped that we could create the same familiar, warm feeling, without using serifs.”

Stossinger explained that the typeface must evoke a sense of comfort and familiarity. Stossinger also referred to pictures of antique armchairs. We were trying to find a functional interpretation of an heirloom family piece; sturdy upholstery but not too sentimental or plush.

Aaron Bell’s Grandview sans serif font is also available. This typeface was inspired by classic German railroad and road signage and can be read at any distance, even in difficult conditions. Microsoft states that it can be used in body text. However, the typeface retains high legibility with slight adjustments for long-form reading.

Grandview is a voiceless version of the original, and it works well in long-form text settings. Bell shared that she is eager to see the reactions from the community to the new design, especially since the mechanical DIN style is very well-suited for a range of implementations of data visibility and gaming as well as document settings.

Other articles

Microsoft’s Malaysian new data centre is predicted to bring in US$4.6bn revenue

Analyse: Microsoft is sowing discord to boost its gaming ambitions.

Microsoft to open first data center region in Indonesia