On news websites, Brave’s Ad-blocking Brave gains memory over Chrome

Stephen Shankland/CNET

To reduce website clutter, and prevent companies tracking you online, an ad-blocker might be installed in your browser. The Ad-blocking Brave browser is there for another purpose: To free up memory and prolong your battery life.

Comparisons of Brave and Google’s most popular Chrome browser with and without the Ablock Plus or UBlock Origin ads-blocking extensions show how blocking ads can reduce browsers’ use of computer memory when browsing ad-heavy websites. According to the company, Brave reduces memory usage by 33 percent to 66% compared to ordinary Chrome.

Laptops as well as Phones are dependent on memory for all functions. Memory usage has increased as browsers become more powerful and are no longer just a means to store digital documents. Browsers have become more insistent about showing websites in ways that benefit those viewing them and not just those who publish them.

Browsers have more control over things like reader mode, tracking protection, and ad blocker. Brave discovered that ad blocking not only reduces memory usage but also lowers power consumption.

In an exclusive interview with CNET, Brave Chief Scientist Ben Livshits stated that the primary savings are from blocking resource-hungry trackers and ads popular websites use. We found that Brave uses 40% less battery than Chrome, Edge, and Firefox due to both bandwidth savings and reduced CPU pressure.

Brave Software was founded in JavaScript by Brendan Eich (former Chief Executive of Mozilla), who also invented JavaScript. It isn’t against ads. Its business strategy is to show its ads using its own technology. This allows it to share some of its ad revenues with others who use its browser. At this stage, the ads were shown on notifications without tracking scripts or animation.


Brave Software

The browser community is committed to reducing memory usage. Google Chromium, whose free-source Chromium project forms the basis for Brave and Opera as well as Vivaldi, Vivaldi, and Microsoft Edge, is focusing on memory reduction. Firefox also has MemShrink which is a project that aims to reduce memory usage.

Memories are precious

Memory becomes even more valuable with new trends. Websites use more JavaScript codes, while smartphones have less memory than laptops. Web developers often want more complex websites.

Brave has shown that if you prefer Chrome you can use the uBlock Origin extension. AdBlock Plus actually increased memory usage. Although the company tested memory use with several websites (mostly news sites), it claimed its results could be verified with a slower MacBook Air.

Adblock Plus defaults to showing ads that conform with Adblock Plus’ acceptable ads policy. According to Livshits, disabling it reduces memory usage by about the same level as Chrome or uBlock Origin. Eeyo, Adblock Plus developer didn’t respond immediately to our request for comment. Google, Apple, and Microsoft did not comment.

Mozilla released a statement saying that Firefox is aware of its memory footprint. However, Mozilla stated in a statement that efforts to reduce RAM should be balanced with features that improve the browser’s speed, responsiveness, security, and usability. Firefox 66 will, in particular, improve performance and not require more memory. Mozilla stated that Firefox 66 will continue to increase its resource efficiency so Firefox continues to work great on every device.

Sites without advertising lose their advantage

Brave’s memory benefits won’t transfer to sites that don’t have as many ads than those tested by the company.

Livshits stated that pages that are “clean”, such as Wikipedia or Gmail, currently consume the same amount as Chrome. Your mileage might vary. Livshits said that power users are more likely to use high amounts of memory regardless of their browser. This is because the browser caches more information, which allows them to quickly access it.

Websites could be made even more accessible by your computer’s hardware.

Brave has developed a SpeedReader mode, a stronger alternative to browser readers which show less clutter views of websites. SpeedReader blocks trackers and ads long before they cause problems. This speeds up website display times by 20 percent. This will also have benefits on memory usage and power consumption.

Livshits stated that the program does not load scripts, whether they are advertising or not. It also removes unnecessary graphics. Although we have not run exactly the same tests to determine memory usage in this situation, it is expected to consume a fraction as standard mode.